Volume 2, Number 48, May 25, 2007

Editor's Note
snoopsforscoops

Last week the Heller Reports hosted its monthly Virtual Roundtable – Department of Education Technology Effectiveness Report: Response from Industry Thought Leaders. Nelson and I were joined by Kristin De Vivo, VP, Research & Validation, Scholastic; Cheryl Lemke, CEO, Metiri Group; Mark Schneiderman, Director of Education Policy, Software & Information Industry Association (SIIA); and Mary Ann Wolf, Executive Director, State Educational Technology Directors Association (SETDA).

Mark shared information on the background of the study and discussed some of its perceived weaknesses, especially around the issue of proper implementation of the various software products, while Kristin spoke from the perspective of a publisher who had a product included in the evaluation. Mary Ann and Cheryl talked about other responses to the negative evaluation findings, including 10 state-level grants funded by the US Department of Education to conduct scientifically-based evaluations of how technology impacts student achievement in elementary and secondary education..

In light of this discussion about positive research findings, I was struck by several of this week's headlines reporting research studies that document positive impacts for technology products. SRI reported its evaluation of the SimCalc program. SimCalc, developed with National Science Foundation funds, is an interactive software-based curriculum designed to teach higher-level mathematics through an approach that integrates technology, curriculum and professional development. Two units have been developed, consisting of student workbooks, a teacher's guide and corresponding SimCalc MathWorlds files. Teachers used these materials daily over a 2-3 week period, replacing their regular lessons on the same topics. A diverse group of approximately 1600 students and 95 teachers from 74 schools participated in this experiment, in which scientists randomly assigned schools to use either SimCalc materials or their usual textbooks to teach rate and proportionality. Researchers found that students using Texas' typical curricula increased their test scores by an average of 19%, while students using the innovative SimCalc materials gained an average of 46%. Statistically, the size of the SimCalc effect was measured at 0.84, which is considered a large effect in education. The technology use here was much more targeted and very tightly integrated into daily lessons, which may help account for the significant effect. Watch for additional reports on this research project.

In its latest report, U.S. Department of Education's What Works Clearinghouse (WWC) indicates that I CAN Learn® Education System's I CAN Learn® Algebra and Pre-Algebra programs have demonstrated "Positive Effects" in teaching math skills to a diverse range of students, including minority and those considered at-risk. The report cites strong evidence of positive effects in raising students' scores on NCLB high-stakes criterion reference tests. The WCC awards System's I CAN Learn® Algebra and Pre-Algebra its highest rating -- strong evidence of a positive effect with no overriding contrary evidence. WCC had previously reported that Carnegie Learning's Cognitive Tutor had strong evidence of a positive effect with no overriding contrary evidence. That report is currently undergoing revision.

The bottom line is that there is good news out there. But there are also broader issues. During last week's roundtable Cheryl Lemke pointed out that we need to better define what it is we are trying to accomplish with technology. We also need to develop better metrics with which to measure those goals that go beyond test scores to skills like problem-solving visualization and communication.

And a last minute note. On May 23, the Achievement Through Technology and Innovation (ATTAIN) Act was introduced to Congress, supported by a coalition of industry organizations, including Consortium for School Networking, International Society for Technology in Education, Software & Information Industry Association, and the State Educational Technology Directors Association. You'll find a link to their joint press release included below in this week's Feature Story section. The legislation aims to make significant improvements to the Enhancing Education Through Technology (EETT) program as part of the reauthorization of the No Child Left Behind Act (NCLB), by better focusing funds on “professional development and systemic reform that leverage 21st century technologies, prioritize funding to schools in need of improvement, and require states to assess whether students have attained technological literacy by the eighth grade.”


Lead of the Week A LEAD FOR YOU FROM QED's SCHOOL PURCHASING MONITOR
QED's School Purchasing Monitor is a subscription service that delivers daily email updates of what schools across the nation are planning to purchase -- from construction and equipment to curriculum and supplemental materials. To give you a preview of the service, each week we will publish one representative bid opportunity. For more information see www.qeddata.com/schoolfunding.htm.

WHAT: Curriculum, Instruction and Assessment Management System
WHO: Dallas (TX) Independent School System
CONTACT: Roland Taylor, (972) 925-4114
DUE DATE: 06/08/2007


Contents

Feature Story
New Bill Would Revamp No Child Left Behind Support for Instructional Technologies
News Sponsor: Catch up on the issues facing the Ed Market with a Virtual Roundtable CD!

K-12 Market Headlines
NSTA, TutorVista, Pearson Scott Foresman, Interwrite Learning, SRI, Wireless Generation, Discovery Education, Cable in the Classroom, I CAN Learn® Education Systems, TeleParent Educational Systems, Scientific Learning Corporation, APTE
News Sponsor: Submit your nominations for the 2007 EdNET Industry Awards!

Higher Ed Market Headlines
clearTXT, Scantron Corporation, PLATO Learning, GoalQuest, Inc., EDUCAUSE
News Sponsor: Account Manager, Education position available at Newsweek Magazine!

Internet/Telecom
ClickN' KIDS, Inc., ThinkingStorm, North American Council on Online Learning, Atomic Learning, Inc., Funds For Learning, LLC

International Headlines
World Book

Financials/Mergers/Corporate
PaperThin, Inc., Halyard Education Partners, PRIMEDIA Inc.
News Sponsor: Become an 2007 EdNET Sponsor Today!

Product Announcements
CoSN, Schools Interoperability Framework Association

She Snoops for Scoops: The Personal Side of the EdNET
by Vicki Smith Bigham
Patricia Sarka, Terry Morabito, Jeff Fromm, Charlene Blohm
News Sponsor: "Mid-year View from the Catbird Seat" Roundtable June 15th.

 

Feature Story Education and Technology Industry Leaders Hail Introduction of ATTAIN Act; New Bill Would Revamp No Child Left Behind Support for Instructional Technologies

Washington, DC - A coalition of education and industry groups lauded today's introduction by U.S. Representatives Lucille Roybal-Allard (D-CA), Ruben Hinojosa (D-TX), Judy Biggert (R-IL) and Ron Kind (D-WI) of HR 2449 the Achievement Through Technology and Innovation (ATTAIN) Act. The legislation will make significant improvements to the Enhancing Education Through Technology (EETT) program as part of the reauthorization of the No Child Left Behind Act (NCLB), better targeting the educational needs of today's students through technology.

The ATTAIN Act is based upon input from education stakeholders, including the Consortium for School Networking, International Society for Technology in Education, Software & Information Industry Association, and the State Educational Technology Directors Association.

Find the full story here.

K-12 Market HeadlinesNSTA and the Amgen Foundation Unveil the New Science Teacher Academy for Early-Career Science Teachers

(National Science Teachers Association, May 23, 2007)
The National Science Teachers Association (NSTA) unveiled a new program designed to encourage and support new middle and secondary school science educators in their first few years of teaching. The NSTA New Science Teacher Academy, co-founded by the Amgen Foundation with a 3-year, $3 million grant, is a professional development initiative…
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6178

Zogby & TutorVista Expose Truth about Education & Tutoring; 99% of Americans Say Government Does Not Provide Sufficient Access To Tutoring

(TutorVista, May 22, 2007)
TutorVista, a leading online tutoring and test preparation provider, today announced the results of a nationwide survey conducted by Zogby International, which revealed that an overwhelming 75 percent of American believe tutoring can help all students and only 1 percent think that Government provides easily accessible government tutoring.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6152

Antioch Elementary School Incubator for Next Generation of California Scientists with Innovative Inquiry-based Learning

(Pearson Scott Foresman, May 21, 2007)
Antioch's Jack London Elementary School is taking a bold approach to teaching the next generation of scientists, adopting an innovative inquiry-based program from publisher Pearson Scott Foresman. And, Antioch is setting another precedent by sharing their success with other science teachers through YouTube, TeacherTube and Google Video.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6153

Interwrite Learning Solutions Supports Windows® Vista

(Interwrite Learning, May 21, 2007)
Interwrite Learning announces today that its Interwrite Workspace version 7.0 and Interwrite PRS version 4.2 software packages fully support the new Windows Vista operating system. The entire Interwrite Learning interactive classroom solution will work seamlessly with the new operating system.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6154

SRI International Study Shows Increased Middle School Mathematics Learning with Technology-Based Approach

(SRI International, May 21, 2007)
Scientists from SRI International released the results of its evaluation of a new approach to learning conceptually difficult middle school mathematics. SRI has provided compelling evidence that SimCalc, a technology-enhanced mathematics program, has increased students' mathematics learning.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6151

Wireless Generation Introduces Complete Response to Intervention (RtI) Solution, mCLASS®:RtI

(Wireless Generation, May 21, 2007)
Wireless Generation introduced mCLASS®:RtI. This new solution, based upon the company's proven mCLASS handheld computer-to-Web assessment and reporting system, enables educators to implement a Response to Intervention (RtI) program that makes early intervention efforts with at-risk students successful, improving achievement and ensuring accurate identification of students who need special education.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6155

Discovery Educator Network Selects 140 Educators To Take Part in its National Institutes

(Discovery Education, May 17, 2007)
The DEN National Institutes are exclusive professional development opportunities open only to STAR Discovery Educators - DEN members who have been recognized for their outstanding efforts - to share their insight and expertise with their peers through activities such as facilitating trainings, workshops or presentations and demonstrating how to integrate Discovery Education products and services in the classroom.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6156

Panel of High School Students at The Cable Show 2007 Highlight Teen Tech Savvy Ahead of Schools, Parents

(Cable in the Classroom, May 17, 2007)
To offer insight into the role of communications technologies and media in their lives, the Tuned In and Totally Wired: Generation Y and the Future of Cable panel covered a wide range of topics, including online safety, laptop computers in schools, and the next must-have technologies for young adults. The full discussion is now available to download and listen to on the Kids. Cable.Learning. podcast channel at http://kidscablelearning.blogspot.com
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6157

I CAN Learn® Algebra and Pre-Algebra Math Programs Earn Top Honors from U.S. Department of Education's What Works Clearinghouse

(I CAN Learn® Education Systems, May 17, 2007)
The U.S. Department of Education's What Works Clearinghouse just awarded its highest rating to the I CAN Learn® Algebra and Pre-Algebra programs for their “Positive Effects” in raising student test scores on No Child Left Behind (NCLB) - required high-stakes testing.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6158

California School District Selects TeleParent™ Educational Systems for Automated Parental Notification System

(TeleParent Educational Systems, May 16, 2007)
In a move to reflect its commitment to enhancing the collaborative communication efforts between teachers and parents, the Westminster School District has equipped three middle schools with the automated telephone and Internet-based parental notification system developed by TeleParent™ Educational Systems.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6159

Duval County Public Schools Expands Fast ForWord® Use District-Wide

(Scientific Learning Corporation, May 16, 2007)
Duval County Public Schools is expanding its use of Scientific Learning Corporation's (NASDAQ:SCIL) research-based Fast ForWord learning intervention software district-wide. The contract is valued at over $7 million.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6160

There's More To A Camera Than Snapping Pictures!; New Crayola Digital Camera Includes Creative Art Software

(APTE, May 3, 2007)
Capture your world and keep it forever with Crayola's new kid-friendly digital camera. To develop the Color Genie software that powers the camera, three committed companies put their experience and expertise to work -- Crayola, APTE , an education publisher, and Sakar, a leading distributor of electronic products.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6161

Account Manager, Education
Newsweek Magazine


The Account Manager will manage direct sales of Newsweek’s Education Program to educators in high school and college markets. You will identify district and school opportunities for NEP and promote program awareness.

Candidate must have direct sales and presentation experience in the education market.  Must have demonstrated ability to analyze education marketplace and develop and implement sales plans.  Must reside in NY, NJ, VA or DC. Equal Opportunity Employer M/F/D/V

resumes@newsweek.com

Higher Ed Headlines

clearTXT Launches Ubiquity To Facilitate Daily Campus Communication Across Multiple Devices

(clearTXT, May 22, 2007)
clearTXT, a leading provider of information delivery platforms for colleges and universities, today announced the launch of Ubiquity, the latest product in its portfolio. Ubiquity allows college administrators to take a multi-channel approach when communicating with students, staff and faculty.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6162

Scantron® Announces Next Generation Course Evaluation with Class Climate 3.0

(Scantron Corporation, May 22, 2007)
Scantron announced Class Climate 3.0, the newest evolution of the comprehensive course evaluation system used by colleges, universities and corporate training departments. Class Climate 3.0 provides fast and accurate processing of both online and paper-based surveys and robust data analysis for improved decision making.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6163

PLATO Learning Introduces New Academic Systems® Algebra Series

(PLATO Learning, May 17, 2007)
PLATO Learning, Inc. announced the release of Academic Systems® Algebra—a full-course developmental mathematics solution for the post-secondary market. The three-course series builds upon the success of PLATO® Interactive Mathematics, with new features, functionality, and capabilities.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6164

Troy University Extends Relationship with GoalQuest into Yield Window

(GoalQuest, Inc., May 17, 2007)
GoalQuest and Troy University today announced the successful launch of Trojan Track, an interactive Web-based program that uses the company's EYOp™ (Enrollment Yield Optimization) tool. Trojan Track covers topics such as Troy history, choosing a major, time management and paying for college. UPeers™, one of the program's built-in community features, allows admitted students to connect with other admitted students…
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6165

Top-Ten IT Issues in Higher Education: EDUCAUSE 2007 Survey Results

(EDUCAUSE, May 4, 2007)
EDUCAUSE has just published the results of the 2007 Current Issues Survey in EDUCAUSE Quarterly (EQ). The article identifies the issues that IT leaders in higher education see as their most critical challenges.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6166

Internet/Telecom

Introducing ClickN' READ Phonics: Reading Made Easy "One Click at a Time"

(ClickN' KIDS, Inc., May 22, 2007)
ClickN' READ Phonics, the world's most advanced research- based online phonics reading program, was introduced today by ClickN' KIDS, Inc. The breakthrough reading resource combines the latest research and core curriculum-approved courses into a series of 100 fully-animated and interactive online lessons that teach children how to read on their own via a home or school computer.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6179

With ThinkingStorm, a Personal Tutor for All, You Needn't Attend Andover or Exeter To Afford One

(ThinkingStorm, May 22, 2007)
Georgetown Learning Centers -- an elite DC-based tutoring company -- has just launched an online tutoring service called ThinkingStorm, which links students with expert personal tutors at a fraction of the typical cost.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6167

New K-12 Online Learning Guide Released for Educators, Policymakers, Parents

(North American Council on Online Learning, May 17, 2007)
The first-ever comprehensive K-12 online learning guide for educators, policymakers and parents alike has just been released by the North American Council on Online Learning (NACOL). A National Primer in Online K-12 Learning provides a groundbreaking guide to K-12 online learning, answering common questions and providing essential facts about this rapidly expanding area of American public education.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6168

Atomic Learning Releases Online Training Tutorials for Moodle

(Atomic Learning, Inc., May 16, 2007)
Atomic Learning has recently released a new training series on Moodle, a popular online tool for educators. Atomic Learning Releases Online Training Tutorials for Moodle. Moodle is a free, open-source software package that allows educators to build online learning communities, also known as learning management systems or online course management systems…
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6169

Cinergy Communications Signs E-rate Manager Agreement with Funds For Learning

(Funds For Learning, LLC, May 10, 2007)
Cinergy Communications has entered an agreement with Funds For Learning, LLC for a national subscription to Funds For Learning's award winning web-based tool, E-rate Manager for Service Providers. Based on the agreement, Funds For Learning will provide valuable tools via E-rate Manager for Service Providers to Cinergy Communications as they manage their E-rate related business…
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6170

International Headlines
World Book Introduces Mandarin-language World Book Encyclopedia

(World Book, May 17, 2007)
World Book, Inc. today announced the global launch of the Mandarin-language World Book Encyclopedia. The 20-volume edition, published by Hainan Publishing House, Haikou, China, is available to schools, libraries, and families in China as well as Mandarin speakers worldwide.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6171

Financials/Mergers/Corporate

PaperThin Turns To Channel for Continued Growth

(PaperThin, Inc., May 22, 2007)
PaperThin, Inc, a leading mid-market provider of flexible content management software, today announced plans to enhance its partner program to drive rapid and continued revenue growth for the company. Under the new strategy, PaperThin will introduce several enhancements to its existing program, and will actively recruit channel partners in both North America and Europe.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6172

Halyard Education Partners Acquires GoalQuest

(Halyard Education Partners, May 21, 2007)
Education Partners, a portfolio company of Halyard Capital, announced today the acquisition of GoalQuest. The acquisition of GoalQuest advances Halyard Education Partners' objective of investing in leading service providers to assist colleges and universities in acquiring and retaining students.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6173

PRIMEDIA Inc. Announces Sale of Its Films Media Group

(PRIMEDIA Inc., May 21, 2007)
PRIMEDIA Inc. has sold its Films Media Group (FMG) to Facts on File, Inc., a publisher of print and online reference materials for schools and libraries. Films Media Group, offering approximately 12,000 titles, is comprised of Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6174

Product Announcements
The Consortium for School Networking and Local Partners Host Education Technology Clinics for K-12 Educators and Administrators

(CoSN, May 18, 2007)
The Consortium for School Networking (CoSN) today announced four upcoming professional development training clinics to be held in California, Georgia, Maryland and Texas, designed to enhance the capacity of school district technology leaders.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6175

The Schools Interoperability Framework Association Celebrates its Tenth Anniversary

(Schools Interoperability Framework Association, May 8, 2007)
The Schools Interoperability Framework Association (SIFA®) celebrated its Tenth Anniversary in great style at its conference in St. Louis, Missouri. The Association, which brings together schools, states, federal government agencies, international organizations and software developers to improve the quality of school software applications, was started in 1997 at a technical summit hosted by Microsoft.
http://www.qeddata.com/myaccount/ViewArticle.aspx?Id=6176


She Snoops for Scoops: The Personal Side of the EdNET
snoopsforscoops

Hello everyone! I know you are already looking towards the long weekend, as am I! Before you head out, check out the scoops for this week….

Educational Insights, Inc. , a designer, developer and marketer of innovative learning products dedicated to teaching children the fundamentals of geography, math, reading, science and other subjects, has announced the promotion of Patricia Sarka to vice president of product development. In this new position, she will be responsible for the Educational Insights' entire product development enterprise, including concept development, instructional design and development, art and production and project management. Patricia, who previously served as the company's vice president of creative development, first joined the organization in 1984. Please join me in congratulating her on this promotion!

Learning Resources Inc. has announced the appointment of Terry Morabito as Vice President, Global Supply Chain. In her new role, she will be responsible for the company's purchasing, quality, customer service, logistics and warehousing departments. She will provide operational leadership for Learning Resources and its subsidiary, Educational Insights, Inc., and work with the company's management team to develop strategic direction. Terry recently served as supply chain lead for W.W. Grainger, Inc., a broad-line supplier of facilities maintenance products serving businesses and institutions in Canada, China, Mexico and the United States. Prior to that, she served in various operational management positions at Motorola, Illinois Tools Works and United Technologies. Join me in congratulating Terry on her new position!

Don't be alarmed, but some of you might well be interested in the newest blog entry of our colleague and friend, Jeff Fromm, Principal with Eiseman Levine Lehrhaupt & Kakoyiannis, P.C. In the posting titled “Executive Termination - Planning for the End”, he begins, “There are some phrases that show up in contracts and simultaneously amuse me and remind me of the importance of careful legal drafting. One such phrase refers to the right of a company to 'terminate the Executive' on certain grounds. After conjuring up images of Arnold Schwarzenegger in one of his most famous roles, I correct the language to say 'terminate the employment of the Executive' or something like that. But that's not what this post is about. This post is about the need to differentiate between types of terminations and, indeed, types of resignations. Whether I am representing the company or the executive, I believe it is important to think in a disciplined manner about each such type and the consequences that should follow a termination or resignation of that type.” He writes then at length about the seven types of terminations and the six types of consequences - a very interesting read. See for yourself! The complete posting can be viewed at www.BusinessLawInsight.com.

And here is a scoop for you from The Dairy State! Our friend Charlene Blohm, President, C.Blohm & Associates, has been re-appointed to a three-year term on the Cottage Grove (WI) Community Library Board. She will continue to lead the Library Board's PR Committee and serve as Board Secretary. She shared that it is interesting to compare this work in the public sector to the role she has on the Board of Directors of a small publishing house, saying the two have far more in common than you might think. Both involve policy initiatives, for example, and there are even similarities between the fund-raising for the library and the start-up requirements of the publishing house. Charlene is finding the opportunity to contribute to both boards very rewarding, and they are very fortunate indeed to benefit from her talent and expertise. So, this Memorial Day weekend, when she and her husband Paul are up north fishing with her parents at their cottage, she anticipates having two books with her - one to review for a library series in the local newspaper and another about branding, which will be useful in both roles. That shouldn't bother the fish!

I hope you are planning a special weekend - George will be taking off to a car track event outside of Ft. Worth, and I am having out-of-town girlfriends in for the weekend. We both plan a fun time! As we all get ready to relax with family and friends and celebrate this most important Memorial Day weekend, I know you join me in saying a heartfelt thank you to all of those fighting abroad for our safety and to their families as well and to additionally remembering and honoring all of those who have fought in other battles and wars to preserve the freedom we enjoy each day in America. Enjoy your weekend, friends…Vicki, the Snoop

 

What's happening that you'd like to share? Do you have personal news or know about promotions or job moves? Submit contributions to bighamv@aol.com to share them with the ed tech community.


The Heller Reports/Quality Education Data News Alert

 

The Heller Reports/Quality Education Data News Alert is edited by Anne Wujcik, Education Analyst for Quality Education Data. If you have news or information pertinent to the industry, please contact Anne at anne@hellerreports.com. News Alert uses press releases and other news resources as sources for its contents. The material presented in each issue is not independently verified; readers are advised that press releases reflect the views of those issuing them.

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